SELECTED MOVEMENTS
Impressionism
Symbolism
Fauvism
Pictorialism
Expressionism
Cubism
Futurism
Minimalism
Precisionism
Abstract Expressionism
Op Art
Formalism/Structuralism
Find an example of a symbol or logo (like the Quaker logo on page 2) that has changed over time. Can you explain the changes? How has the symbol or logo evolved due to cultural, historical, technological, political, economic, or other changes? (Or, how has it not changed?)
The change from Kentucky Fried Chicken to KFC in the logo occurred because of various reasons. The official reason was that consumers were health-conscious and wouldn’t like seeing the word ‘fried’, so they changed it to the shorter version.
Some websites felt that the change occurred due to licensing the name Kentucky, the fees were too high and so when the brand was getting updated, they chose to update the name as well.
The latest change to the KFC logo was changed to give customers the feeling of a youth-oriented restaurant mixed with a retro look. The graphic design also tried to show that the Colonel was the type of person who wasn’t afraid to get into the kitchen and cook by changing the Colonel’s attire.
Originally he wore his trademark white suit and string tie for the previous logos, but now it has changed to a red apron covering his white suit. Since KFC’s branding is based on the Colonel, they wanted to maintain that while updating the graphics to a vector-style.
http://www.msnbc.msn.com/id/15705220/
http://qa.kfc.com/about/history.asp
http://www.underconsideration.com/brandnew/archives/the_colonels_brand_new_clothes.php
http://www.tesser.com/client_work/kfc.htm
http://www.logoorange.com/logodesign-K.php
Rhetoric is a complex tool that uses various types of medium to achieve a purpose. Another definition discusses how rhetoric uses language and creativity to ‘facilitate’ human affairs. (Ehses and Lipton, 3) Ehses and Lupton argue that rhetoric can be used in design by ‘focusing on the relationship between image and text’. (Ehses and Lupton, 3)
In the question and answer section, they also answer to rhetoric as effective, persuasive use of speech, and that it is based on the culture and appeal that will be successful and appropriate to its audience (Ehses and Lipton, 7). They also believe that meaning is a relationship between a culture and symbols.
new space, no old shtuff, hopefully I’ll be here permanently.
I plan to use this as a place to store all my potential portfolio work, and anything I want to share with the world. Rants will be semi-private, and hopefully guised in some sort of code so people don’t throw rocks at me (like before).
As I wrote the title, I stopped and wondered if I was planning to have a honeymoon EVERY year, haha. In my mind, yes, I plan to have one, even if it is something simple like going somewhere with Gogu-ji and staying off the computer.
We had a great time in Seaside, Oregon, and also got to visit Cannon Beach and revisit all our old haunts (except for the Happy Clam, RIP). We also got to try out some new places, and believe me, it was worth exploring new restaurants. As luck had it, Junior and his girlfriend Corina were visiting Seaside as well, so we ended up having dinner and a bonfire on Junior’s birthday. From what they told us, Corina planned out the birthday trip for Junior, what a great girlfriend!
We met a few characters at the bonfire, which made things really hilarious because everyone seemed to be “clam digging” which is basically saying they were wandering the beach while super drunk and/or stoned. Our group wasn’t, so we had a good laugh at all their antics, and just enjoyed the ambiance of a warm fire and a beautiful ocean right in front of us.
It was a really great night, especially since we had fresh seafood earlier. I had fresh crab and Gus had fresh halibut at…I want to say Broogies, but that isn’t right. Ah it was Dooger’s! Their service was okay, the waitress forgot our salads and gave us a bit of attitude, but the fresh seafood was very good. Gus preferred Norma’s Ocean Diner and I agree on principle because my chowder was really good, with lots of chunky clam bits (and without pork to flavor it up), and his grilled halibut sandwich was really amazing. The prices were a bit better as well, and we noticed that the clam appetizer was filled all the way at Norma’s, and didn’t look dried out in comparison. The environment is definitely more casual, but we were there at lunch so it isn’t a fair comparison.
One thing I’ve noticed, especially with me working on web design/development is the state of small local websites. Dooger’s website isn’t too bad, but it could use a little help but Norma’s needs a design update, badly. I think if I was to go with social networking, I’d do updates on specials, maybe mention what’s fresh that day, etc. It doesn’t take much to give information, especially with Twitter’s API, which you can use in your website, or even a Google map so people can look up the location.
That’s just me though. Anyway, I’m back to bed, I had to get up at 3:45 am to get Gus off to an early workday, and now it’s hitting me hard.
